Description: Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the ongoing evolution of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.
Resource Note: Mass communication textbook
Subject / Curriculum Note: Seems like an appropriate introductory text to contextualize mass communication in the social world. Not sure how it aligns with current CCOM curricula, worth investigating.